The technology
Twenty years of R&D,
built into every read.
AimPoint isn't just a teaching system. It's a stack of patented technology, broadcast graphics, and course-mapping science — all built from the same first principle: every green has a single right line.
01 — Broadcast
TV Virtual Putting Line
Our TV Virtual Putting Line is the first technology of its kind. It allows broadcasters to overlay the optimal putt — the line a tour player would actually choose — onto live coverage, giving viewers at home the read the player on the green has just made.
The system pulls from real-time green data, slope vectors, and stimp readings to compute the line dynamically, frame by frame.
- Recognition
- Sports Emmy Award
- Used on
- Major championship broadcasts
- First aired
- 2014
02 — Course mapping
Green Heat Maps
In 2005, AimPoint produced the first commercial green heat map — a visual translation of every roll, ridge, and runoff on a putting surface, color-coded from green (gentle) through yellow to red (severe).
Tour players use them to plan strategy before tournaments. Course architects use them to verify a green plays the way it was designed. The PGA Tour, LPGA, and over a hundred private clubs license them today.
- First produced
- 2005
- Tournaments using them
- 40+ majors and tour stops
- Clubs licensing
- 100+ worldwide
03 — The patent
AimCharts
The original AimChart, patented in 2003, is the geometric foundation of the entire AimPoint system. It maps every break — every slope, every distance, every green speed — to a single readable number.
Every Express read, every clinic, every tour player who uses AimPoint traces back to this circular target.
- Patent
- US 7,988,572
- Filed
- 2003
- Validated against
- 50,000+ tour-line putts
Partners & press
Working on a broadcast, course, or tournament?
Heat maps, broadcast integrations, and licensed AimChart usage are available for tour events, club projects, and TV partners.
Get in touch