About AimPoint
The system the players you watch
use to read every green.
AimPoint started on tour greens with a single question: can a putt be read the same way every time? Twenty years later it's the green-reading system used by major champions, junior players, and 5,000+ certified instructors in 80+ countries.
Mark Sweeney · Founder
Origin
The break has been there
the whole time.
Before AimPoint, green reading was instinct — passed coach to player, eye to eye, with no shared vocabulary. Two players could stand on the same green and read it three different ways.
Mark Sweeney spent five years on tour greens with a notebook, measuring slopes, timing rolls, mapping breaks. He wanted to know if the right line was discoverable. It was. The math was always there. We just hadn't written it down.
The first AimChart was patented in 2003. Twenty years later, every Express read, every clinic, every tour player who uses AimPoint traces back to that single circular target.
Philosophy
Three principles
behind everything we teach.
Universal
Every player. Every level.
The same system Webb Simpson uses to read Augusta is the system a junior uses on a Tuesday clinic. Difficulty scales with the green, not the player.
Repeatable
The same answer, every time.
Two AimPoint-trained players read a green and arrive at the same line. That repeatability is what makes it teachable, broadcastable, and trustworthy under pressure.
Honest
Math first. Feel second.
We don’t teach you to feel a putt and then verify it. We teach you to read the geometry and then trust your stroke. The order matters.
Milestones
Twenty years,
one system, refined.
- 2003
AimChart filed
US Patent 7,988,572.
- 2005
First green heat map
Pioneered for tour and architect use.
- 2008
Express read taught
The fast read for in-round play.
- 2014
TV Virtual Putting Line
Sports Emmy Award.
- 2018
5,000th certified instructor
Now in 80+ countries.
- 2024
200+ tour wins
Across PGA, LPGA, and European tours.
Recognition
What others have said.
“The system every tour pro should know.” — Golf Digest
“AimPoint quietly rewired how greens are read.” — Golf.com
“It changed our broadcasts.” — CBS Sports producer